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Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product and offer a promise that you can live up to.
This course will get you started on the road to creating a perfect brand.
100 in stock
Contents
A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product and offer a promise that you can live up to.
This course will get you started on the road to creating a perfect brand.
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Learning online or e-learning courses have several obvious advantages which benefit the student. Other than being able to learn any time and in any place 24/7 add flexibility to the process. Choosing the time suits you to advance your learning.
The coursework is available to the learner to go over and to revise countless of times before finally taking the exam. Also, should the first results are not satisfactorily, you can retake the exam.
You are no longer restricted to set hours and having to rebook another course when the exam results are not as good as you can achieve.
Every business wants to be the customer’s first choice. Building and managing a brand can play a significant part in making that happen.
The concept of a brand extends far beyond just your company logo to your business’ core values and to every interaction you have with customers and suppliers. In effect, your brand creates and maintains your reputation and so reflects your customers’ experience of your organisation.
Customers and employees can build up emotional attachments to certain brands, allowing for strong loyalties and even a sense of ownership. This can help maintain employee motivation and increase your sales but it can also cause problems if you don’t consult these stakeholders as your business grows.
Your brand is what you are selling to your customers, not just a product or service for which there may already be many existing providers. A strong brand can make any business stand out from the crowd, particularly in competitive markets.
Corporate branding refers to the practice of promoting the brand name of a corporate entity, as opposed to specific products or services. The activities and thinking that go into corporate branding are different from product and service branding because the scope of a corporate brand is typically much broader. Although corporate branding is a distinct activity from product or service branding, these different forms of branding can, and often do, take place side-by-side within a given corporation. How corporate brands and other brands interact is known as corporate brand architecture.
Corporate branding affects multiple stakeholders (e.g., employees, investors) and impacts many aspects of companies such as the evaluation of their product and services, corporate identity and culture, sponsorship, employment applications, brand extensions (see study Fetscherin and Usunier, 2012). It, therefore, can result in significant economies of scope since one advertising campaign can be used for several products. It also facilitates new product acceptance because potential buyers are already familiar with the name. However, this strategy may hinder the creation of distinct brand images or identities for different products: an overarching corporate brand reduces the ability to position a brand with an individual identity and may conceal different products’ unique characteristics.
Steven Hirsh –
Loads of useful tips and ideas
Linda Brent –
So useful, glad I came across this course