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Building a Valued Brand on Social Media Platform £7.99 Online e-Book CPD Training & Certificate

£17.99 £7.99

Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.

Whether you’re looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.

100 in stock

Description

Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence on social media.

Whether you’re looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.

Kerote Ltd Accredited Provider No # 777104

Bulk Purchasing Account (ELBA)

Learning Outcomes

  • Define terms related to social media branding
  • Create a strategy for your social media brand
  • Describe various social media platforms and identify what platforms fit your brand
  • Communicate effectively over social media
  • Deal with negative feedback and criticism
  • Create a social media playbook to guide brand ambassadors
  • Evaluate your brand strength and revise your strategy

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Learning online or e-learning courses has a number of obvious advantages which benefit the student.  Other than being able to learn any time and in any place 24/7 add flexibility to the process. Choosing the time suits you to advance your learning.

The coursework is available to the learner to go over and to revise countless of times before finally taking the exam.  Also, should the first results are not satisfactorily, you can retake the exam again.

You are no longer restricted to set hours and having to rebook another course when the exam results are not as good as you can achieve.

  • Online courses run 24/7
  • You can login from any place as long as you have the username & password
  • The course can be revised again countless of times till the learner is ready
  • Exams can be retaken when the results can be improved
  • Certificate will be issued as soon as the exam was completed in the learner’s name
  • Your results kept safe on our system for further use by the learner
  • Courses are 100% guaranteed CPD Accredited by The CPD Accreditation Group

Open e-Learning CPD Course Bulk Account (ELBA) Building a Brand on Social Media Platform

How to Create a Social Media Branding Strategy From Scratch

A social media style guide is the go-to source for how your brand appears and acts on social. It allows your brand to create a cohesive experience across every profile. Your guide includes brand colours, voice, visual guidelines and everything else that distinguishes your brand on social media. It is a living document that should change and evolve over time.

If you’ve ever seen a brand’s Twitter or Instagram feed and it looks it’s managed by 10 different people, chances are they don’t have a style guide in place. No matter how many people handle to your profiles, the tone and appearance of every Tweet, Facebook post or Instagram caption should be somewhat consistent.

For Instance, Dove is about empowering women of all ages, races and ethnicity to feel comfortable in their skin. Their messaging on all of their profiles reflects this belief. From the light colour scheme in their visuals to the tone of their posts, all their actions are aligned.

While your strategy outlines what you plan on doing on social media, your style guide breaks down how those actions should be represented and conveyed. For example, your social media strategy might detail the type of content you plan to publish, whereas your style guide would explain how that content should look when it’s shared.So why is a social media style guide so important? Do your followers really care if your social posts have a consistent feel?

LocalTips.Net

While you probably won’t receive a ton of Tweets from customers praising the cohesiveness of all your social profiles, that doesn’t mean it’s not important.

 

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