Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.
Whether you’re looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.
100 in stock
Whether you’re looking to build a brand from scratch or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.
Learning online or e-learning courses have several obvious advantages which benefit the student. Other than being able to learn any time and in any place 24/7 add flexibility to the process. Choosing the time suits you to advance your learning.
The coursework is available to the learner to go over and to revise countless of times before finally taking the exam. Also, should the first results are not satisfactorily, you can retake the exam.
You are no longer restricted to set hours and having to rebook another course when the exam results are not as good as you can achieve.
A social media style guide is the go-to source for how your brand appears and acts on social. It allows your brand to create a cohesive experience across every profile. Your guide includes brand colours, voice, visual guidelines and everything else that distinguishes your brand on social media. It is a living document that should change and evolve.
If you’ve ever seen a brand’s Twitter or Instagram feed and it looks it’s managed by 10 different people, chances are they don’t have a style guide in place. No matter how many people handle your profiles, the tone and appearance of every Tweet, Facebook post or Instagram caption should be somewhat consistent.
For Instance, Dove is about empowering women of all ages, races and ethnicity to feel comfortable in their skin. Their messaging on all of their profiles reflects this belief. From the light colour scheme in their visuals to the tone of their posts, all their actions are aligned.
While your strategy outlines what you plan on doing on social media, your style guide breaks down how those actions should be represented and conveyed. For example, your social media strategy might detail the type of content you plan to publish, whereas your style guide would explain how that content should look when it’s shared. So why is a social media style guide so important? Do your followers care if your social posts have a consistent feel?
While you probably won’t receive a ton of Tweets from customers praising the cohesiveness of all your social profiles, that doesn’t mean it’s not important.